Online communications, project management, concept development
Imagine the biggest Heineken Afterwork in history in the beating heart of Amsterdam: the Johan Cruijff ArenA. The creative concept needed to be a killer. The communication needed to be felt. And the night to be a fiery brand experience. ‘Met Amsterdams Trots’ as our essence, we cherished Amsterdam’s fiery nightlife by melting the city’s club icons together. In one night, one spot, one shot. The idea? One club, one hour of electrifying music and explosive creativity. The buzz was big, the guest list full in a split sec.
In total, we did 16 Afterwork editions in 5 big cities. Next to the regular editions, think of Afterwork XL (BIG), Prework (in the morning to promote Heineken 0.0) and Extra Green (with the eye on sustainability). And, there was more. The introduction of new concepts of Desperados and Brand: Desperados Party Club Quiz and Brand Fest.
SPECIAL THANKS TO
Kim Trotz, Nick Zoutendijk, Robin Balou (photography)