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Lil' Amsterdam
PROJECT Concept Development, Creative Direction, Copywriting, Marketing and Communications, Community Management (via PUP Creative Agency)
YEAR 2017
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The city of Amsterdam is colourful, vibrant. It’s the city that houses innumerable progressive pioneers and headers of contemporary culture. Normally fragmented through the city like hidden gems, now united into the treasure chest of contemporary culture — Lil’ Amsterdam at Amsterdam Central Station. A 2500m2 venue where art, fashion, music and entrepreneurship are brought together. Where union is the key to connection, the starting point of a sense of togetherness. With the lion as Lil’ Amsterdam’s logo, Lil’ Amsterdam carries the pride of its artists, creatives, entrepreneurs, initiators, connectors.
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contemporary culture united
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Together, we are so much more than the sum of our parts
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Lil’ Amsterdam is an ever-changing exhibition where Amsterdam’s finest present themselves — Bas Kosters, Daily Paper, Greenpeace, Moco Museum, X Bank, Mo Benchellal, Jasper Krabbé, AMFI, The Movement Models, Merijn Kavelaars, Ministerie van Defensie, Let it Grow, Vincent Mock, Aesthetic Stories, Treatwell, HACKEDY_by, Swapfiets, MADE.COM, Majem, and many more.
WE ALL HAVE LION HEARTS
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PROJECT Annemarie van Gerrevink, Thamar Luthart, Sarah Meers, Annerieke Glaser, Claire de Graaff, Pauline Wielens, Joanna Radomska, Lavy van der Goot, Dineke van den Heuvel, Philippe Vogelenzang (photography), Tim Buiting (photography), Sanne Glasbergen (photography)