WHAT WE DID
BRAND STRATEGY, BRAND CONCEPT, BRAND NAME, PAY OFF, TONE OF VOICE, MARKETING PLAN
It’s at the edges where creativity emerges into culture. But, not ‘culture’ as we know it. No. The centuries old word has become so traditional, so general, so common. Nothing exciting. Nothing innovative. With Lofi we put the word ‘culture’ out of its comfort zone, too. Art in a museum? No. Concert in a hall? No. A 5-course dinner in a restaurant? No. Lofi disrupts cultural comfort zones by using unexpected, eclectic and quirky combinations in music, art, food and life style. Welcome to the discultural district of Amsterdam.
Disrupting cultural comfort zones
The discultural district of Amsterdam